Hey Girl, That Ryan Gosling Meme May Actually Make Men More Feminist

February 6, 2015 10:11 PM

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Hey Girl, That Ryan Gosling Meme May Actually Make Men More Feminist

The increased "trendiness" of the movement has broadened the reach of the web's feminist canon, which counts "Feminist Ryan Gosling" among its most celebrated contributions. The popular meme provides a dose of critical theory for basically everyone who has an Internet connection. But could seeing Ryan Gosling's face next to quotes from, say, bell hooks really increase feminist beliefs?

University of Saskatchewan psychology PhD students Sarah Sangster and Linzi Williamson sought to find out. Based on the idea that the meme makes feminism more appealing, they designed an experiment using 99 undergraduate participants (69 women and 30 men), and found the meme had a measurable effect ...

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