'Heroes Reborn' Super Bowl Trailer Surprises and Entices

February 2, 2015 2:21 AM

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Last year, Fox Fox surprised audiences across the globe with an unexpected first taste of the return of Jack Bauer in 24: Live Another Day during Super Bowl XLVIII. By smartly launching the game specific announcement teaser in the less crowded latter half of the broadcast with tiny, 15 second teasers sprinkled throughout the first, Fox was able to create an arc for the return of Jack Bauer in the game itself. Every teaser made more and more people ask what the purpose of the spot was, right up until the big moment when Jack finally appears on screen for the first time, vengeful as ever. It couldn’t have been a more perfect way to announce Jack’s second coming to the world, and it’s this reaction NBC hoped to replicate when it aired its first surprise teaser for Heroes Reborn at the big game this year.

Since the event series has yet to actually begin production, the Comcast owned network opted to follow in Fox’s footsteps by creating a game specific ad that should go viral before evening’s end. In addition, creating a Super Bowl specific ad also allowed NBC to make sure the footage shown is the be...

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