Heinz, the world’s top ketchup seller, is bringing its yellow mustard to stores across the U.S. in a bid to dominate traditional hamburger and hot dog condiments. On Thursday, the company rolled out national advertisements that play on the idea that Heinz ketchup is breaking up with French’s, the mustard market leader, in favor of a new relationship with Heinz mustard.
“Consumers will be well served if they choose Heinz mustard and Heinz ketchup for the pairing for their barbecue,” Eduardo Luz, president of Heinz North America, said in an interview. “It’s a new companionship. We’re going to pair them as much as possible.”