IF EVER A DESIGNER could single-handedly dispel the myth that Parisians only wear dark, slim, perfectly coordinated outfits, it would 31-year-old Alix Petit. With her fondness for classic bistro fare, full-bodied wine and a slightly messy braid, Ms. Petit is Parisian through and through. Yet the aesthetics that have earned her 8-year-old label, Heimstone, a loyal following of cool rock chicks looking for the next Isabel Marant are anything but muted.
At Heimstone, no color pairing is too bright, no embroidery too intricate and no print too bold. Short dresses in unique prints and whimsical leather jackets adorned with leopard-print patches are trademark pieces.