As a nutritionist I loathe “diet” foods, meaning processed products with labels including terms like reduced fat and sugar free—and according to a recent report, consumers are with me. Shoppers are curbing their consumption of foods with “better for you” label terms like low sugar, low carb, and fortified. In fact, the data show that these kinds of products are in their sixth straight year of decline.
Part of the shift is a movement toward foods that are real, rather than altered. As a fan of natural foods and clean eating, I’m all for it. But “natural” doesn’t inherently mean healthy. Here are three key points to consider when evaluating natural products, and some pitfalls to avoid.