Healthy eating sparks M&A on blurring frontier between food and drugs

April 21, 2015 11:01 AM

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LONDON (Reuters) - A boom in "nutraceuticals" - food and drinks with potential health benefits - is paving the way for a rush of deals, as food and drug companies compete to dominate a market expected to be worth $280 billion by 2018.

Consumers have been encouraged to eat smarter by an obesity epidemic and a burst of fitness-focused technology like gadgets and apps to track exercise and calorie intake. Now companies supplying goods like probiotic yogurt, advertised as being healthier for the gut, and omega-3 biscuits, thought to ...

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