Health-conscious Chinese challenge Western food firms

February 25, 2015 2:08 PM

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Health-conscious Chinese challenge Western food firms

LONDON/SHANGHAI (Reuters) - Chen Chen, a 27-year-old financial analyst in Shanghai, has cut back on bottled milky tea in favor of fresh-squeezed juices. Like more and more of her compatriots, she wants to consume more natural ingredients and less fat and salt.

Chinese consumers like Chen are making new demands of international food brands, posing challenges for Western firms already grappling with slower sales and intense competition in the world's most populous nation.

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