HBO Now, the stand-alone streaming service, launched Tuesday morning on Apple products, HBO said. Separately, Cablevision's Optimum Online customers also now have access to the subscription HBO service.
The service costs $14.99 a month, although people who sign up in April receive the service free for one month. The groundbreaking move has been anticipated since HBO Chief Executive Richard Plepler unveiled the service during an Apple product conference last month in San Francisco.
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