HBO Now to launch exclusively on Apple TV

March 9, 2015 5:58 PM

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Apple TV will be the exclusive launch partner for HBO Now, the standalone subscription-based streaming service the pay cabler is rolling out as an attempt to court consumers that don’t want to sign up for cable service.

HBO Now will be available for $14.99 a month, starting in April, in time for the return of “Game of Thrones.”

Also read: Hollywood Studios Fear AMC’s New MoviePass Competitor Will Erode Their Revenue

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