Have We Reached Peak Pharrell With This Bizarre Bic Sponsorship?

April 24, 2014 7:39 PM

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Have We Reached Peak Pharrell With This Bizarre Bic Sponsorship?

Where did this bear come from? Why didn't Pharrell keep an extra copy of his "book" on his computer? Why is he selling Wite-Out?

But we may have reached a Pharrell tipping point with his latest branding move.

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