Has Tesla graduated to the automotive big leagues?

April 3, 2015 7:30 PM

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Tesla Motors’ bid to sell two-thirds more all-electric vehicles than last year got off to a positive—and more transparent—start in the first quarter. And while the delivery numbers will likely get the bulk of the attention, the timing of the announcement deserves a some of the spotlight too.

In an effort to control its message, Tesla TSLA has always waited until its quarterly earnings report to release delivery figures—a strategy that has largely backfired. Without metrics to evaluate, wildly different sales projections are typically released in the lead up to Tesla’s quarterly reports,...

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