Has sugar lost its sweet spot? Paraguayan plant upends market

October 20, 2014 5:17 AM

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NEW YORK (Reuters) - The maker of America's top sugar brand Domino Sugar is launching its first no-calorie "natural" sweetener extracted from the stevia plant in Paraguay, the strongest sign yet that the upstart product is threatening to eat into raw-sugar demand.

In less than a decade, the sweet-tasting stevia powder has stolen a big chunk of the $1.3-billion global market for artificial sweeteners as more health-conscious consumers use it in what they eat and drink.

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