Harry Potter Team To Map Out Big Plans For The Franchise's Future

July 30, 2014 3:46 PM

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If you guessed that the Harry Potter buzz would die down in the years following the release of the final movie, you'd be wrong. In fact, J.K. Rowling's beloved book series and the films that followed seem to be experiencing a resurgence of interest these days, likely due at least in part to the attention generated by the expansion of The Wizarding World of Harry Potter at Universal Studios Orlando and the opening of a similar park at Universal Studios Japan. From the sound of it, Warner Bros. is looking to push forward in expanding and promoting the Potter brand, and that apparently includes getting organized.

Variety reports that Warner Bros. Entertainment has put together a "Harry Potter Global Franchise Development team," which will be based out of London and Burbank, with the goal of developing and executing "a high-level strategic vision for the Harry Potter Brand and its ancillary businesses." That ...

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