Hard To Think Straight: Processing Prejudice

November 21, 2014 6:34 PM

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We all have a bit of irrationality in us. Even if we think of ourselves as logical and deliberative, we still make decisions and judgments based not entirely on the facts of the matter, but upon seemingly inconsequential information, random cues that we take from the world around us.

Some of our irrational thinking is just quirky. For example, simply reading food labels in a difficult-to-read typeface can make us more fearful of food additives, while an easy-to-read label can diminish our perception of risk. We are more reluctant to ride roller coasters--and even to invest in ne...

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