Hachette tries author-to-reader sales via Twitter

December 10, 2014 1:10 PM

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Before astronaut Chris Hadfield won the world over with his rendition of David Bowie's space song "Major Tom," he was already a social media star. High above the Earth in the International Space Station, Hadfield photographed the planet - often cities at night - and posted the pictures on Twitter, where he now has 1.2 million followers.

Hachette is hoping Hadfield will connect with those followers and turn them into book buyers. The parent company of Little, Brown, which published Hadfield's bestselling memoir "An Astronaut's Guide to Life on Earth" has come up with a new way for Hadfield to sell his new book to people who follow h...

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