Gwyneth Paltrow's Food Stamps Snap Challenge: GOOP Star's Out of Touch

April 15, 2015 3:40 PM

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Gwyneth Paltrow's Food Stamps Snap Challenge: GOOP Star's Out of Touch

Throughout Gwyneth Paltrow’s second career as a homemaking expert through her newsletter Goop, she’s courted controversy pretty regularly. Her representation of her divorce from Chris Martin as a “conscious uncoupling,” for instance, got slammed for perceived pretentiousness, and her representation of herself as an everywoman of sorts has long provided grist for her haters. And her most recent scandal is perfectly congruent with her careerlong image problems. Paltrow’s attempt to raise awareness of the difficulty of feeding a family on a week’s worth of food stamp benefits has been treated as recklessly out-of-touch. That’s exactly why it’s important.

Paltrow’s participation in the “SNAP Challenge,” living for a week off of food purchased for less than $29, has been bandied about the internet for nearly a week; Paltrow purchased some very useful and cost-effective foodstuffs, like eggs and dried beans, and others that have less evident use-value,...

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