Grilled: Lexus seeks design edge over premium rivals

April 18, 2015 6:27 AM

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Grilled: Lexus seeks design edge over premium rivals

BEIJING (Reuters) - Big may be beautiful, but Toyota Motor Corp's (7203.T) global design chief is betting that edgy is the way to go for the Japanese automaker's premium Lexus brand, specifically its signature 'spindle grille' design.

Tokuo Fukuichi, who is also Lexus' global chief, says the design shock-therapy gives the brand - and conservative Toyota more broadly - the stand-out face it previously lacked.

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