How The Gotham Typeface Came To Define Our Era

September 20, 2014 12:55 AM

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How The Gotham Typeface Came To Define Our Era

This is the third in a series of posts analyzing and celebrating typefaces. These posts were originally published by HiLobrow.

Sans-serif type generates a lot of passion among graphic designers. While serif faces are defined by ornamentation, sans-serifs are specifically defined by what they are not. They aren’t serifed. They aren’t rooted in traditional ideas of lettering and calligraphic flourish. They are exercises in mi...

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