Google to start selling auto insurance in the U.S., analyst says

January 8, 2015 11:49 PM

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Google to start selling auto insurance in the U.S., analyst says

SAN FRANCISCO (Reuters) - Google Inc (GOOGL.O) may be moving into the U.S. auto insurance market with a shopping site for people to compare and buy policies, an analyst said on Thursday, as it continues to shift its attention to the automotive industry.

The search giant is planning soon to pilot its new Google Compare auto insurance comparison shopping site, wrote Forrester analyst Ellen Carney in a note. According to Carney, the company has been pitching the service to insurance providers for more than two years.

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