Google gets dinged by Bing

April 16, 2015 5:44 PM

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New Internet usage data from comScore released yesterday shows Microsoft’s (MSFT) search sites including its marquee Bing search engine picked up 0.3 percentage points in U.S. search during March. That might not sound like much, but the shift puts Microsoft above the 20% market share level for the first time.

Bing has been winning die-hard users through a variety of tools, most notably its Bing Rewards program. For simply doing Internet searches, Bing users accumulate points that can be turned into gift cards at retailers like Starbucks and The program – the Internet search version of a frequ...

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