Google accused of using 'unfair and deceptive' ads on YouTube Kids

April 7, 2015 9:26 AM

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Google accused of using 'unfair and deceptive' ads on YouTube Kids

Consumer watchdog groups have filed a complaint to the Federal Trade Commission (FTC), accusing Google of blurring the line between ads and original content in its YouTube Kids app. The complaint alleges that Google has broken a number of broadcasting rules, including mixing "commercial and other content in ways that are deceptive and unfair to children" and hosting videos from individuals with undisclosed links to products they are endorsing.

For example, the complaint says that unboxing videos on the app violate the FTC’s "Guide Concerning the Use of Testimonials in Advertising." This requires that individuals endorsing products on TV disclose any connections with the manufacturer that "might materially affect the weight or credibility ...

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