Goodbye shirtless models: Abercrombie & Fitch changes Look Policy

April 24, 2015 6:12 PM

49 0

Goodbye shirtless models: Abercrombie & Fitch changes Look Policy

The teen-focused clothing brand is overhauling its legendary "Look Policy" that addressed everything from French manicures (a no-no) to hair styles (only natural looks). The store will now put a bigger emphasis on customers and less on its "models" -- Abercrombie-speak for store employees.

The changes come as the company tries to distance itself from longtime CEO Michael Jeffries who left in December, criticized for saying only "cool, good-looking people" should wear his clothes.

Read more

To category page

Loading...