This past year has taught me a lot about failure. By all accounts, it's been successful year. My business grew from zero to over 200 stores, we've been featured multiple times on national television and we just raised $500,000 in investment. At the same time, there isn't a day that goes by when I don't get rejected, by everyone from potential customers to buyers at national grocery stores.
When you shoot for the moon, you're going to get battered by rejection long before you reach any stars. I've found that the key to continuing the journey is to not let failing make you feel like a failure. This is where optimism comes in.