GoDaddy pulls puppy Super Bowl ad after animal rights backlash

January 28, 2015 3:15 AM

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GoDaddy has pulled a 2015 Super Bowl commercial due to backlash from animal lovers, after it featured a puppy being sold by its owners online.

The ad shows a golden retriever pup who falls off the back of a truck in the middle of nowhere. The resourceful fluff ball, known as Buddy, then beats all odds to find his way home. But as Buddy excitedly runs into the arms of his beloved owner, he is instantly sold off using the GoDaddy website — a...

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