GM gets boost from smaller pickups, but doubters question for how long

April 22, 2015 8:08 PM

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GM gets boost from smaller pickups, but doubters question for how long

DETROIT (Reuters) - General Motors Co's return to selling smaller pickups in the United States has resuscitated a moribund market segment, but new data highlights the risk that the automaker's new trucks are cannibalizing sales of higher-priced models.

Since the launch last autumn of the Chevrolet Colorado and GMC Canyon, the midsize pickup segment has grown to more than 2 percent of the total U.S. car and light truck market from 1.4 percent last summer. Some industry executives believe the segment could double annual sales to 500,000 vehicles, wh...

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