Gloom and Doom Not a Good Strategy for Climate Change Advocates

September 17, 2014 9:45 PM

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Gloom and Doom Not a Good Strategy for Climate Change Advocates

The idea of branding climate change could seem like another exercise in navel-gazing unless you consider the effectiveness of the opposition. They've got branding down, relentlessly repeating the mantra, "science is inconclusive and solutions are exorbitant and unproven." On the other hand, environmentalists repeat vague Cassandra-like warnings of "climate change" and "global warming," supporting dire predictions with confusing statistics, hard-pressed to come up with simple, relevant messages.

Even relatively green media like The New York Times end up reinforcing the fossil fuel messages, especially in their business sections. In an unfortunately common example, Friday's Huffington Post called out The New York Times for "overhyping the benefits of fracking...(claiming that it was) changin...

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