"I feel like social media at this point is kind of bulls**t," she told The Edit. "At the beginning it was amazing and a lot of fun. It was like, 'Cool, I can talk to my fans!' And now I think that we're losing the art of it. When I first joined Twitter it was just me, but [when] you've got contracts, it's so planned."
But this week, Hadid (286,920 Twitter followers) is on the cover of AdWeek magazine embracing the medium, saying she doesn’t have any problem mixing business with pleasure.