To Gift or Not to Gift: The Problems With the Online Marketplace for Art and Shopping for Works this Holiday Season

December 24, 2014 4:18 PM

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Art seemingly can't escape the ubiquitous holiday shopping guide, as Miriam Kreinin Souccar recently pointed out in an article for Crain's New York. With the proliferation of online sites selling art, purchasing works is easier -- and often, more budget friendly -- than ever before. Sure, this can mean expanded opportunities for artists to earn a profit, but the costs are far-reaching. The evolving marketplace, which can resemble a one-stop, big box shop for artwork, encourages uninformed collecting practices, leading to a devaluation of the work and its meaning and merit.

As if the work of emerging artists -- particularly, that of female artists -- didn't need further obstacles, the last thing we need to see are platforms that make it so easy to devalue it even more. Many online sites go for volume of sales at lower price points (as the Hiscox Art Trade Report indica...

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