Novelist George R.R. Martin of Game of Thrones fame stars in a now-viral video touting his unique charity contest. The top prize, given to two people who each donate a whopping $20,000 donation? The chance to get a character in a new book named after you — one who would eventually, like so many other Martin characters who have met grisly deaths, be killed off.
At least, it was the chance to appear in the book. It took less than a day for two people to step forward with the cash to see their names featured in an upcoming Song of Ice and Fire novel.