As gay marriage bans fall, corporate America's sponsorship for gay pride parades increases

June 28, 2014 4:34 PM

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As gay marriage bans fall, corporate America's sponsorship for gay pride parades increases

SALT LAKE CITY - In between muscular men in speedos gyrating to thumping dance music and drag queens decked out in formal gowns, Salt Lake City's gay pride parade also featured a few, more conventional participants: Some of America's most well-known companies.

From Starbucks to eBay to Macy's, the increasing visibility of corporations at the parade in Utah and at others across the country in recent years comes as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage.

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