Gatorade's 'War on Water' Dampened by the New York State Attorney General

October 30, 2014 5:13 PM

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Thanks to New York State's Attorney General Eric Schneiderman, Gatorade and parent company PepsiCo have paid the price for their fraudulent claim that water is the enemy of athletic performance.

In January, The Huffington Post ran my blog about Gatorade's Bolt! mobile game, which instructs young players to "Keep Your Performance Level High by Avoiding Water," and has them maneuver Olympian Usain Bolt's character through a course, gathering Gatorade to make him go faster and avoiding water t...

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