Garth Brooks, Superfans, and Millennials: Why the World Will be Watching Garth's "Comeback"

July 14, 2014 8:30 PM

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Garth Brooks, Superfans, and Millennials: Why the World Will be Watching Garth's "Comeback"

Last week, Taylor Swift got a lot of attention for an op-ed in The Wall Street Journal about her predictions for the future of the music industry. She remarked (and sales data support) that people are buying fewer and fewer albums--presumably, the albums of artists with whom they feel a connection on the deepest level. "Some artists will be like finding 'the one,'" Swift wrote. "We will cherish every album they put out until they retire and we will play their music for our children and grandchildren."

For me, that artist--"the one," if you will--is Garth Brooks. I am, by all accounts, a Garth Brooks superfan. Growing up in rural Oklahoma, I always felt that if a man hailing from a town just a few miles from where I was born could become a beloved, industry-changing international superstar, then i...

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