The Future Weighs in on Bill Cosby and Celebs in Crisis

November 24, 2014 5:54 PM

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The PROFESSOR in a tweed jacket, early 50s, stroking smugly his goatee. He requests his pupils draft a one-page "thought response" to the "Cosby Twitter meme case study." Maybe he refers to a reading assignment he'd given them, a textbook passage citing the seminal piece by Harry-Jacques Pierre, who astutely viewed the scandal as a quintessential crisis communications fiasco.

"Class," he says, sniffing the air. "I'd suggest the Cosby scandal represents more than your average takedown of a beloved public figure. Coupled with the previous summer's #ALSChallenge -- in which normal citizens were compelled to dump ice water on their heads -- 2014 was the true watershed year f...

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