The Future of Advertising: Farewell, Mass Marketing

April 27, 2015 3:23 AM

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The Future of Advertising: Farewell, Mass Marketing

Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time

As consumers, we love visions of the future in which breathtaking technologies and electronic wizardry are so common they blend in with the furniture. Think of “2001: A Space Odyssey” (with product placements that included Pan Am and the Bell System), or “The Jetsons,” where morning routines were si...

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