Fundraising: Men Give More Generously to Attractive Fundraisers

April 17, 2015 8:34 AM

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Fundraising: Men Give More Generously to Attractive Fundraisers

Men give more generously to fundraising campaigns if they see that other men have donated large amounts and if the fundraiser is an attractive woman, a new study published in Current Biology has found.

Researchers from University College London (UCL) and the University of Bristol say this “competitive helping” exists in the human subconscious because it was evolutionarily beneficial.

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