Frozen Fruit Sales Soar As Smoothies Get Popular

February 4, 2015 9:11 PM

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Frozen Fruit Sales Soar As Smoothies Get Popular

Finally, after decades of sitting in a small corner of the freezer case, frozen fruit has landed its breakthrough role: smoothie ingredient.

We add frozen blueberries, strawberries and mango to our morning oatmeal, yogurt parfaits and our children’s lunches, drawn to frozen fruit’s year-round availability, value and health credentials (it is usually just fruit, frozen). We like that it is already cleaned, cut and that it never rots like ...

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