Fri Box Office: '300: Rise Of An Empire' Tops With $17M

March 8, 2014 10:24 PM

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Considering the fact that it’s been seven years since Zack Snyder’s visually groundbreaking 300 and that there have been any number of pretenders (Immortals, Clash of the Titans, etc.) in its wake, the projected under/over $46 million opening weekend for its sequel 300: Rise of an Empire Empire falls squarely into the category of “not bad”. The surprisingly good prequel/sequel (“side-quel” would be the most accurate description) debuted yesterday with $17.7 million, including $3.3m in Thursday screenings. $2.66m of that came from IMAX, and I’d argue this is the first “must see it in IMAX” film since Gravity.

That’s well below the $28 million opening day and $70 million opening weekend of the original 300, sans 3D up-charge and seven years of inflation no less, but I don’t think anyone was expecting lightning to strike twice. The good news is that Warner Bros. (a division of Time Warner Time Warner) and...

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