Free fuel will help sell Toyota's fuel-cell car Mirai

April 15, 2015 1:05 PM

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When Toyota's new fuel-cell vehicle goes on sale in October, drivers will receive an inducement that might help make up for having relatively few places to go for a fill-up.

The freebie is aimed at early adopters, individuals willing to plunk down about $57,500 for the new Mirai, which runs on hydrogen and emits only water vapor, says Mark Oldenburg, Toyota's national fleet marketing manager.

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