Frederick’s of Hollywood closes all of its stores to fully focuses on online retail

April 18, 2015 7:08 PM

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Just two months ago Frederick’s of Hollywood made plans to shutter one-third of its stores, keeping just 60 locations open. Since then, the company appears to have drastically rethought its “re-engineering” strategy, announcing today that it will close all stores and move to an online-only business model.

The Los Angeles Times reports that the lingerie store has struggled to keep up with rival Victoria’s Secret in recent years.

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