Former GOP Official Once Convicted Of Drug Trafficking To Run For U.S. Senate

July 14, 2014 6:09 PM

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Negative campaigning has become more effective since 1828, though at times no less brutal. Many attribute this growing efficiency to the legacy of Republican strategist Lee Atwater. The former RNC chairman may have been best known as a driving force behind political ads such as the iconic Willie Horton commercial against Michael Dukakis in 1988, but his past involvement in smear campaigns is much deeper. Slate reports on Atwater's earlier career: In 1973, the 22-year-old protégé of South Carolina Sen. Strom Thurmond began his consulting career by publicizing the fact that Tom Turnipseed, a candidate for the state Senate, had undergone shock therapy as a young man: "They hooked him up to jumper cables" became the catchphrase that sunk Turnipseed's candidacy. Five years later, Atwater helped to defeat Max Heller, a Holocaust survivor running for U.S. Congress, by secretly enlisting a third candidate to enter the race and stir up anti-Semitic sentiment. Atwater finagled his way into a minor post in the Reagan administration, but it was as the director of George H.W. Bush's 1988 presidential campaign (and mastermind of the Willie Horton TV ads) that he found his true Machiavellian voice.

The potential perils of attack politics were on full display in 1996 when then-GOP Senate candidate Al Salvi attempted to knock down a high-profile endorsement given to his opponent, then-Rep. Dick Durbin (D-Ill.), by former Ronald Reagan Press Secretary Jim Brady. Brady "used to sell" machine guns,...

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