Former Apple CEO Sculley has advice for start-ups

April 15, 2015 4:31 PM

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SAN FRANCISCO -- Before the Second Coming of Steve Jobs in late 1996, and decades before Tim Cook, John Sculley was Apple's star CEO.

Sculley, 76, was the polished PepsiCo executive whom Jobs actively recruited to lead Apple. When he joined in 1983, Apple was an $800 million company; by the time of his departure in 1993, it was $8 billion.

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