Ford F-150 aces crash tests as GM pickups fall short

April 16, 2015 7:52 PM

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Ford F-150 aces crash tests as GM pickups fall short

Ford Motor is taking a step some businesses would consider crazy: It overhauled for 2015, at great cost, the F-150 full-size pickup, its high-volume, high-profit, crown jewel -- even though the preceding model has had no trouble attracting buyers. It expects to have the new truck at full inventory by June.

Ford hopes the F-150, when full available, will disrupt the fiercely competitive pickup market via dramatic innovations that outweigh higher prices and keep F-150 high-volume, high-profit sales humming.

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