Fitness trend: Gyms playing movies to lure reluctant exercisers

January 30, 2015 4:07 PM

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Fitness trend: Gyms playing movies to lure reluctant exercisers

Helen Zotikos had a strange reaction as she sweated away on an elliptical machine recently: hysterical laughter.

The 34-year-old mother of four was watching the goofy comedy “Superbad” in a darkened room with a big screen inside Retro Fitness in West Orange, N.J. Only in this theater, plush velvety seats were replaced with treadmills, ellipticals and stationary bikes.

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