Fitbit should fear cheap fitness trackers, not the Apple Watch

May 9, 2015 10:03 PM

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Fitbit should fear cheap fitness trackers, not the Apple Watch

When the fitness wearable company Fitbit filed IPO papers Thursday, the first question that came to mind was: “Why now? The (potentially Fitbit-swallowing) Apple Watch has just hit the market!”

Here’s what Fitbit says about the Apple Watch in the “risk factors” section of the filing: “Apple has recently introduced the Apple Watch smartwatch, with broad-based functionalities, including some health and fitness tracking capabilities.”

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