Fitbit Files for $100 Million IPO

May 7, 2015 8:19 PM

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Fitbit Files for $100 Million IPO

Fitbit, a maker of fitness tracking devices that is being challenged by Apple’s new watch product, has filed for a $100 million IPO.

The San Francisco-based company plans to trade on the NYSE under ticker symbol FIT, with Morgan Stanley, Deutsche Bank and BofA Merrill Lynch serving as lead bankers.

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