Figuring Out the Why | Jessica Kline

January 20, 2015 8:48 PM

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Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? -- ()

I watched Simon's TED talk and within the first minute, I paused the video and reached for my notebook. It's mid-January, and I finally decided what my New Year's resolution was to be: to figure out my why.

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