‘Fifty Shades of Grey’: Selling Romance Over Whips Is Working

January 22, 2015 7:08 PM

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‘Fifty Shades of Grey’: Selling Romance Over Whips Is Working

'Fifty Shades of Grey' Star Dakota Johnson Strips Down to Hang Up in The Weeknd's 'Earned It' Music Video

Persuading moviegoers to view “Fifty Shades of Grey” more as a romance rather than “mommy porn” has been a primary goal of the film’s marketers. And it’s working, if the pre-release box-office tracking that came online Thursday is on the money.

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