‘Fifty Shades of Grey’: Selling Romance Over Whips Is Working

January 22, 2015 7:08 PM

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'Fifty Shades of Grey' Star Dakota Johnson Strips Down to Hang Up in The Weeknd's 'Earned It' Music Video

Persuading moviegoers to view “Fifty Shades of Grey” more as a romance rather than “mommy porn” has been a primary goal of the film’s marketers. And it’s working, if the pre-release box-office tracking that came online Thursday is on the money.

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