'Fifty Shades Of Grey' Gets 'Scandal'-ous Trailer

November 14, 2014 2:13 AM

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Once again, we have a much-anticipated new trailer for a much-anticipated new movie where the method of distribution is arguably as interesting as the trailer itself. And quite frankly, I can think of no better place to debut said trailer than during ABC’s much-watched (by the prize demographic among others) Scandal. The demographics are ripe for the picking, and I can’t imagine anyone who turns into Shonda Rhimes’s Scandal would get offended by a trailer for Universal’s feature film adaptation of E.L. James’s BDSM-tinged Twilight fan-fiction novels. Now if they dropped this trailer during Modern Family or (the more realistic and frankly superior) The Middle, I could see an uproar, but Scandal is about as safe a prime-time debut for this trailer as you can imagine.

What is interesting is that you have a Universal movie, which of course comes from Comcast Corporation, debuting on a show produced by ABC studios and airing on ABC, a network owned by Walt Disney. It’s one thing when Guardians of the Galaxy drops its trailers on Jimmy Kimmel Live or when the first ...

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