Universal Pictures’ bondage-flavored Valentine’s Day gift to cinemas doesn’t open for nearly a month, but is already the fastest selling R-rated title in Fandango history.
The online ticketer reports that the adaptation of E.L. James’ steamy best-seller has supplanted “Sex and the City 2″ for the honor. It’s also outpacing other R-rated hits such as the second and third “Hangover” films and “Gone Girl.”
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