The Fiber Bar: a Food That Deludes

March 3, 2015 12:00 PM

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At the risk of sounding hyperbolic, I’m going to share my belief that the fiber bar symbolizes everything dysfunctional about our collective relationship with food here in America. For clarity’s sake, I use the term "fiber bar" as an umbrella that includes the extended family of fiber-fortified snack bars, fiber streusel pastries, fiber brownies and fiber cookies. Or basically, any sweet, highly-processed snack food that contains a preternaturally high amount of fiber along the lines of 40 to 70 percent of the daily recommended intake per small serving.

What’s my gripe with fiber bars? They reinforce delusional thinking that we can somehow have our cake (literally) and eat it too; that we don’t need to actually eat whole, fiber-rich foods in order to check off the “fiber” box on our daily nutritional to-do lists. Fiber bars lure us in with a carame...

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